Weinerschitzel
Wienerschnitzel knows all the possibilities this versatile food has to offer, but popular culture has forgotten them. That’s why Wienerschnitzel has tasked us with reintroducing the hot dog to America.
Our 360-campaign, Go Get ‘Em, Dog delivers on two goals. First, it positions the hot dog as a versatile food that can be the champion of any moment. We'll do it while bringing the hot dog back to the forefront of American culture.
Concept / Art Direction / Digital Photography / Editing by Alejandro Adler
Go get ‘em, dog.
When Wienerschnitzel was founded in 1961, they offered three different hot dogs and a soda. Today, it has evolved into the world’s largest hot dog chain with over 320 locations and a product line as diverse as the world we live in.
Addressing both Connectors and Trendmakers, this campaign will give the hot dog a clear role in consumers’ lives. Most importantly, this campaign will drive hot dog sales across the board, especially for Wienerschnitzel.
Frank Freestyle
To inspire people to make the most of any moment, we want to give consumers a reason to release their inhibitions. To achieve this, we created the #FrankFreestyle challenge, where two lucky participants will win VIP tickets and a meet-and-greet package to a Chance the Rapper concert.
Dog Packs
To show that the hot dog can meet any moment, we created six boxes to fit situations that Trendmakers and Connectors are all too familiar with. These special packages will drive home our campaign message, while directly raising sales.
The Dog Packs:
• The MVP Package (for game day)
• The Hostess With the Mostest (for special occasions) • The Hair of the Dog (for hangovers, to be frank)
• The Pregame Package (to start the night right)
• The Dinner Hero (saving people from empty fridges)
